Time to Drop Social Media Buttons


Ian Ebden · February 26, 2013

Looks like this article was written a while ago. Some of the ideas and/or techniques described may now be obselete.

Social media buttons are not a social media strategy, even though they’re often sold that way. Excellent content, serious networking and constant human engagement is the way to build your profile. Adding those sleazy buttons won’t achieve anything. Social media is not easy — there is no simple trick.

In “Sweep the Sleaze”, web designer Oliver Reichenstein neatly sums it up: